“My name is Will.
I’m an engineer.
I hate plastic.
My company started in 1997, when I was unable to find a well made key holder. I took over my garage and started to weld, bend, form, plate, stretch and pull metal, until I had come up with the 301 Sidecar key holder. By using top quality metal like 301 stainless steel, the result is a timeless product that is made in the U.S.A. from the finest metals. After spending a year tooling up the product, I built a sidecar for my old Harley. Using the sidecar to carry the key holders, I made sales calls to the hardware stores, locksmiths and auto part stores in the area.”
Will’s key holder is available on the Anderson Lock website:
It is a popular product. Here’s how we describe it:
Key Holder Works Like a Car’s Seatbelt
- Tough stainless steel forged in America
- Sidecar clips securely to your belt
- Carry from 1 to 500 keys
- To use your keys, just push the button
- When you put them back you hear a click that lets you know your keys are secure
Will’s company makes Sidecar 301’s. That’s it.
And word-of-mouth, it seems, is how they are marketed.